About Huckleberry
Our goal at Huckleberry is to help every family thrive.
Many parenting struggles can be alleviated with the right support and guidance, but it can be hard to find. Our mission is to make this expertise accessible and affordable to all families because all families deserve it and need it.
Huckleberry’s first product improves children’s sleep. By combining human experts with AI, the breezy app + service understands each sleep situation, predicts what will happen, and provides a personalized, easy-to-follow program that results in better sleep.
The app has 4.9 out of 5 stars, garnering rave reviews from parents who call it “life-changing” and their “#1 recommendation to parents.” Parents love the beautiful, seamless tools and expert guidance that meet their unique situation. We are expanding beyond sleep into additional big challenges for parents, to create the source that parents rely on as their children grow and develop.
We are a team dedicated to improving the lives of families. You would join our growing team that includes Berkeley Ph.D.s in computer science and predictive analytics, user-centric designers, and experienced pediatric experts trained in evidence-based practices.
About the Role
Huckleberry users are big fans and we have benefitted from their word-of-mouth. Now Huckleberry is looking for a Marketing Manager of User Acquisition, to help build and manage a user acquisition practice that will fuel the spread. In marketing terms, this role focuses on the top of the funnel. You will work with the Director of Marketing and performance marketing agency to develop and execute a multifaceted strategy that drives new user growth.
Responsibilities Include:
- Manage and scale acquisition strategy based on key growth initiatives.
- Be responsible for driving all paid acquisition channels and App Store Optimizations.
- Develop test plans and measure performance to identify new acquisition opportunities.
- Day-to-day point of contact for our performance marketing agency.
- Manage creative production of assets to support paid campaigns and app store updates.
- Provide regular reporting of campaign results.
- Define ad spend allocation, measurement, and decision-making methodology.
- Stay current on the mobile product and market research landscape, best practices, standard industry norms, and competitive strategies.
- Maintain a good understanding of data infrastructure and event tracking (you won't need to implement this yourself, but you will need to work with our mobile product team to define requirements and proactively recommend upgrades as needed for our attribution platform)
Qualifications
- 5+ years of experience in performance marketing/paid media.
- In-depth understanding and proven expertise with Facebook mobile ads. Good understanding of Google AdWords for mobile (UAC) and Apple Search Ads (ASA). Additional platforms are a plus (e.g. Snapchat, TikTok).
- Good understanding of main mobile marketing tech especially conversion tracking, attribution, etc.
- Previous budgeting and budget spending responsibilities for ROI-based mobile user acquisition campaigns.
- Strong analytical and reporting skills.
- Excellent sense of accountability and ownership. Attention to detail and proactive, hands-on mentality.
- Comfortable with working within fast-paced environments, delivering on multiple simultaneous projects.
Preferred but Not Required
- Experience with ASO
- Experience working in a vertical that caters to parents of young children
Benefits: Medical, Dental, Vision, FSA, DCFSA, 401K, Unlimited PTO, Stock Options
Location: Remote, with a preference to US States CA, FL, GA, ID, IL, KS, MA, MI, MO, NV, NY, ND, OK, SC, VA, and WV.